Happy New Year #follygirl

 We made it to 2024! I always feel some weird sense of relief when the "holidays" are behind me. There's just so much build up and stress in the air, and then it's like the air being let out of a balloon, and now it is January and it's time to start over again!

I get excited with a new season on the horizon. And it's impossible to not love Spring the best! Flowers!!! I see little guys pushing up through the mud in my neighborhood already which seems crazy but it has been very mild weather, thank you El Nino. 

Stephanie created some really cute new graphics for my website which I hope will help people understand who we are and what we do before they come in the doors. I love meeting new people and it's even better when they are already excited by the prospect of meeting the designer, etc.. 

We are also gearing up for our BIGGEST SALE OF THE YEAR next week so I hope you can come to that too! We will have big markdowns on Fall/Winter and some bins of previous seasons and samples to dig through. Let's clear this stuff out so we can make room for all the new goodies we are making. 

I am heading to LA the week after the SALE to do some fabric shopping for the year and folly will be closed for a week. I need this time to regroup, deep clean, organize and get my head screwed on straight to make 2024 something special that we can all enjoy. 

Please remember to shop small wherever you are! Ever single purchase helps us pay the bills. Keeping small businesses in your community is so important... otherwise everywhere will look the same and that is sad. 

oxox. Sarah

Permission to express yourself granted!

 Fashion is all about expressing your personality, and what better way to do that than by embracing your personal style with fun and vibrant colors and prints! It's time to give in to the joy of dressing up and have some fun with fashion.

It's easy to think that sticking with neutral colors and safe styles will let you blend in but .. gosh, life is short and clothing is such a fun way to express different parts of yourself! Fashion should be fun and exciting, and there is no better way to express your individuality than by embracing bold and colorful clothing. Especially when traveling it's a great time to "make it special." I mean, it's not everyday that you are in Rome or Paris or NYC, or Tokyo right? Bonus, your pictures will be cute! Don't forget to send me pix when you travel! I love to share your #follygirladventures in the Instagram stories... are you following along? This year has been a really fun year for travel with so many of our beautiful regulars going all over the world in their folly fashions! I live vicariously through you so send me all your cute pictures. :) Look how cute Rachel looks in Japan this Spring!

Adding a pop of color to your wardrobe can instantly uplift your mood and add a playful touch to your outfits. Whether it's a bright yellow dress or a pair of neon green shoes, incorporating colors can make you feel more confident and energized. I think it's safe to say that in 2023 there are NO HARD RULES for fashion! In fact, if you find yourself leaning on something your mother told you about "how to dress," I invite you to examine this in a larger context. "Flattering?" according to who? I think you will find most of those rules were written by people we don't really need to worry about impressing these days. It's all about YOU and what you want! When it comes to embracing your personal style and having fun with fashion, don't worry about what others might think. Fashion is all about expressing yourself, and if you love what you're wearing, that's all that matters.

Prints are another great way to add some personality to your outfits. You can mix and match prints or pair them with solid colors for a chic and playful look. I love mixing prints and can always help you find permission within to play in this area. I've been mixing prints in my clothing since the very beginning.

And if you're feeling a little hesitant about embracing your personal style, start with small changes. Add a statement piece like a colorful scarf or a printed skirt to your outfit, or try mixing patterns with solid colors. You'll be surprised how quickly you'll fall in love with the fun and excitement of dressing up.

Come see us, we love to help you find your favorite YOU and we do this with lots of love and encouragement.

xoxo. Sarah

Tuesday-Saturday 10:00-6:00

Dresses! Come on, it's fun!

We love DRESSES and there are a million reasons why!

 Summer is the perfect time to embrace dresses, whether it’s for a casual day out or a fancy evening event. From mini to maxi, dresses come in a variety of styles, patterns, and fabrics to suit every mood and occasion.

In the scorching heat of summer, comfort is key. Dresses made from lightweight and breathable fabrics such as cotton, linen, or rayon, making them ideal for hot weather. They allow air to flow through and keep you cool and comfortable all day long.

Dresses are incredibly versatile and can be dressed up or down depending on the occasion. You can pair a sundress with sandals for a casual daytime look or dress it up with heels and statement jewelry for a more formal event. You can also layer a dress with a denim jacket or cardigan for a cozy and stylish look.

There's something about wearing a dress that instantly makes you feel feminine and flirty. Whether it’s a flowy maxi dress or a cute sundress, a dress can make you feel confident and beautiful. Dresses also come in a variety of prints and patterns such as floral, stripes, polka dots, and more, making it easy to show off your unique style.

I love dresses for travel too! Why? Comfort and appropriate for everything but also you will look cute in all your pictures! Leave your everyday leggings and jeans behind and dress for the occasion. It's not everyday that you are in Italy! Right? Make it an occasion and have pictures you look back on and think, "Gosh, I look cute!"

Dresses are appropriate for any occasion, whether it's a wedding, a beach day, or a night out with friends. You can easily dress them up or down depending on the event and your personal style. From casual to formal, there's a dress for every occasion.

So, why not embrace this timeless and classic piece of clothing this summer? And what's better than a dress made right here, in Portland, Oregon!

We love making clothing you love to wear. Come visit the store and see where your favorite clothing is made!

XXOO.